Onn 4K Pro Scalpers Exploit Walmart Sellout With 67% Markup
Walmart's Onn 4K Pro is sold out, and Onn 4K Pro scalpers on eBay and Facebook Marketplace are listing the $60 streaming box for $90 to $100 before shipping, Android Authority reported today. That's a 50 to 67 percent markup. The Pro is marked out of stock on Walmart's product page; the cheaper Onn 4K Stick remains available at $40, per the same report.
The gap between those two products tells most of the story. Buyers aren't grabbing whatever Onn device they can find. The Pro is the one no one can buy at retail, and the spec sheet explains why.
Why the Pro sold out while its sibling sits on shelves
The Onn 4K Stick carries lower RAM and roughly one-quarter the storage of the Pro, Android Authority noted today. That's the contrast driving demand toward one device specifically.
For $60, the 2026 Pro ships with Google TV and Gemini preinstalled, Wi-Fi 6, 3GB of RAM, 32GB of storage, Matter over Thread smart home support, Find My Remote, and Dolby Vision and Atmos, per Android Authority's early impressions from four weeks ago. Under the hood: a quad-core CPU with Cortex-A55 cores and an ARM G310 V2 GPU, according to the same report. The practical effect of 3GB RAM and 32GB storage is that apps open faster, more of them stay active simultaneously, and users aren't constantly managing install space.
Wi-Fi 6 support won't make a slower internet connection faster, but it handles congested networks better and sustains higher throughput on compatible routers. Matter over Thread adds smart home device compatibility, which matters for anyone building out that kind of setup and is irrelevant for everyone else.
The launch itself may have contributed to tight supply. The Pro surfaced in California Walmart locations, including a confirmed purchase in Ventura for $59.88, before any official product announcement, suggesting distribution was staggered or unplanned, per the April Android Authority report. Whether the current shortage reflects genuine consumer demand, a limited initial production run, or an uneven rollout isn't established by the available reporting. Any combination of those factors would produce the same outcome.
Onn 4K Pro resale prices and what the markup actually erases
eBay listings are running upwards of $90, with some reaching $99.99 before delivery, Android Authority reported today. The listings are described as pervasive and easy to find; some have been cross-posted to Facebook Marketplace for wider reach, per the same report. Whether those listed prices reflect completed sales isn't established that data isn't part of the available reporting.
The markup matters because the Pro's appeal was built entirely on price-to-feature ratio. At $90 to $100, that ratio compresses, and two hardware trade-offs in the 2026 model become harder to absorb.
The more significant one is the USB port. The 2026 Pro dropped from the USB 3.0 Type-A port on the 2024 model to USB 2.0, Android Authority noted in April. For buyers who only stream video over HDMI, that's a non-issue. For anyone attaching external drives for local media playback, USB 2.0 means slower transfers and potential bottlenecks with large files. The throughput gap is wide enough that it changes whether the port is useful for that purpose at all.
A Reddit user who purchased an early unit also reported a 100Mbps Ethernet port rather than gigabit speeds, cited in the same April report. That detail comes from user observation rather than official documentation and should be treated as unconfirmed. For most households, 100Mbps clears 4K streaming with room to spare. For users with gigabit internet who plan to hardwire, it's a ceiling worth knowing about.
At $60, both compromises were easy to accept. The features outweighed the trade-offs by enough margin that the decision was obvious. At $90 to $100, that math stops working.
What the shortage signals, and where things stand now
The AFTVnews reader who predicted this outcome said it plainly when the Pro first appeared in stores ahead of any official launch: once it went out of stock, resellers would be asking double retail. That prediction, made before a formal release even happened, turned out to be directionally accurate.
Scalpers are the mechanism here, not the underlying cause. The cause is a device priced below what buyers were willing to pay for its feature set, paired with supply that wasn't deep enough to absorb demand. The early users who reportedly picked up the Onn 4K Stick for as low as $20 before it settled at its current $40 price, per Android Authority, are a useful comparison: the Stick normalized at retail without a resale market forming around it. The Pro didn't.
No restock date has been confirmed in the available reporting. If Walmart restocks at retail price, the eBay listings become worthless quickly. If the restock is delayed or limited, the $90 to $100 range may hold as the effective market price for longer. Either way, the gap between what the Pro retailed for and what the resale market currently bears is a fairly clean measure of how much value Walmart packed into a $60 box. The scalpers didn't create that value. They just identified it before the shelves were empty.
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