The late-night television landscape just saw something rare, maybe unprecedented: affiliate stations essentially forcing a network to yank one of its flagship shows. When Sinclair and Nexstar refused to carry Jimmy Kimmel Live!, they did more than flex corporate muscle, they exposed the structural cracks in a broadcasting model that has been melting like an ice cube for years. The numbers are blunt: about a quarter of ABC's usual audience could not see Kimmel this week. The message landed, the traditional affiliate system is fragile, and it is now easily weaponized in ways that would have been unthinkable a decade ago.
Why the affiliate revolt actually matters
This is not really about one comedian’s comments after a tragic shooting. It is about the ground shifting under broadcast television, and it has been a long time coming. The foundation of the affiliate system has vanished. Consider this: local TV stations now reach their audience via cable or internet bundles, so the classic over-the-air model feels like using a rotary phone in the smartphone era.
The irony is rich. Networks are chipping away at their own partners. Networks increasingly stream their programming through apps, and Disney already streams shows on Hulu and its own app. That creates something new, direct access to customers, no gatekeepers required. When viewers connect straight to creators on streaming platforms and social media, the power in distribution shifts. Permanently.
The affiliate system was built for a world where virtually 100 percent of viewers got their shows over the air. That world vanished around the time people started bingeing entire seasons on Netflix. The Kimmel episode just made the transition impossible to ignore. When major affiliate groups can veto programming overnight, you are watching the end of a distribution model that no longer serves anyone well.
The money problem that’s breaking everything
Follow the money. The financial model that kept affiliates and networks aligned has curdled into a zero-sum game. Networks demand and get a cut of retransmission fees from cable companies. Here is the brutal reality: affiliates are paying more for less, with a greater percentage going to networks and less content being provided.
Imagine paying higher rent every year while your landlord shrinks your apartment and removes amenities. That is the local station experience. And the squeeze tightens because the audience has left, not drifted, left, for other platforms.
Over 40% of people under 30 do not watch broadcast or cable TV, while Kimmel has over 20 million subscribers on YouTube and millions more on social media. The audience is not just fragmented, it has migrated to a different ecosystem where creators monetize through subscriptions, merchandise, and sponsors. Traditional TV is chasing a shrinking market while costs climb, a spiral that turns disputes like Kimmel’s into bigger economic hits than they would have been in television’s heyday.
What streaming means for the old guard
The writing has been on the wall for years, but the Kimmel blowup lit it in neon. Needham investment bank suggested Disney should immediately begin streaming its entire schedule. From a business angle, that is the endgame. Skip the expensive, increasingly hostile affiliate system, build direct customer relationships, and keep all the ad and subscription revenue.
It is already in motion. NBC launched a sitcom called The Paper that is initially available only on its Peacock streaming network. Not just experimentation, a stress test for the post-affiliate world. If a show is on the app, an affiliate cannot pull it. Local veto power fades to a footnote.
The relationship between affiliates and networks has become more fraught because both sides see where this goes. Streaming gives networks control over delivery, data, and dollars. Affiliates start to look like costly middlemen. When viewers can watch Kimmel clips on YouTube within hours, or full episodes on Hulu the next day, a local station “pulling” a show becomes a gesture, not gatekeeping.
The political pressure cooker
Now the combustible part. Decades of deregulation have allowed broadcasting today to be dominated by a handful of massive conglomerates. When Sinclair and Nexstar control hundreds of stations across dozens of markets, a few executives can silence programming for millions overnight. Flip a switch, blackout spreads.
History looks different at scale. When Nixon tried to silence The Dick Cavett Show, Cavett was drawing five million viewers a night and The Tonight Show regularly drew 11 million. Those unified audiences gave networks leverage to resist pressure, because losing them meant losing real money and cultural clout.
Today the audience is scattered. Television is more vulnerable to political intimidation than ever before because suppressing content costs less when viewers have already left for other platforms. And when the FCC can still bully networks and affiliates by threatening to take their licenses, that threat lands harder on an industry already hanging by a thread.
Where do we go from here?
The Kimmel blowup is not an anomaly. It is a preview of what happens when an outdated distribution system collides with modern politics and technology. We are watching a controlled demolition of broadcast, and the demolition keeps wobbling as outside pressure mounts.
Here is the tell. The same companies demanding higher affiliate fees are investing billions in streaming platforms that route around local stations. Not a contradiction, a transition plan. Extract the last dollars from the old model, build the replacement, let affiliates absorb the political and economic fallout.
Bottom line: we are witnessing the slow-motion collapse of a system that made perfect sense in 1950 and feels absurd in 2025. The affiliate model assumed scarcity, limited spectrum, limited distribution, captive local audiences. Technology blew up all three. Regulation and business ties have not caught up.
So the question is not whether broadcast adapts to streaming. It is whether the industry can finish the shift before politics crushes what is left of editorial independence. The Kimmel week suggests a grim mix, concentrated ownership, economic strain, regulatory intimidation. When affiliate groups can force programming changes overnight, and political pressure can turn business fights into constitutional flare-ups, this is not just an industry in transition. It is a media landscape where political loyalty starts to look like a cost of doing business.
What comes next depends on speed. If networks complete the streaming pivot quickly, maybe the center holds. If they do not, the old playbook, let business logic prevail, will not save a model that is already running on borrowed time.
Comments
Be the first, drop a comment!